Featured Commercial Network Play All
Featured Commercial Network Play All
Owners Site
Toyota
Saatchi & Saatchi LA
For their owners site, Toyota wanted to push the white cyc aesthetic they've been using to a new level with polished CG cars & elements to highlight the many benefits of owning a Toyota. They wanted something slick, yet clean and analog - to match the aesthetic of the site - and they wanted it to carry a heavily instructive VO in an engaging way. We came to the table with clever transitions and fluid animation that illustrates the script as a visual metaphor of sorts - with the cars being front and center throughout the piece.
Commercial Automotive 3D CG Photoreal -PrimeRib
Videos:
Owners Site
