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Taco Bell

Draft FCB

Taco Bell and Football. Football and Taco Bell. Two pillars of our great country. DraftFCB asked us to create a commercial that married Taco Bell's delicious food with a fully 3D football environment. In addition to creating the CG football world, we directed the live action. The highlight of the shoot was Jayson winning a pushup contest with the football players AND serving as on-set cheerleading coordinator.

Commercial 3D CG Liveaction Food Typography -PrimeRib

Videos:

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